1. Introduction

Zelty Inc. ("Zelty," "we," or "our") is a corporation organized under the laws of the State of Delaware, United States. This Privacy Policy describes how Zelty collects, uses, stores, and protects the personal information of users of the Zelty platform (the "Service"), including information collected in connection with sending messages via SMS, WhatsApp, and Apple channels, as well as processing card payments. By using the Service, you agree to the practices described in this Policy.

2. Information We Collect

The information collected is used to: deliver and route messages via SMS, WhatsApp, and Apple channels; manage user accounts; monitor Service performance; provide technical support; and comply with applicable legal requirements.

4. Meta Partner Policy

To the extent the Service uses Meta messaging channels (e.g., WhatsApp Business), Zelty complies with Meta’s applicable partner policies, including data handling requirements that Meta imposes on platforms integrating with its services.

5. Other Messaging Channels (SMS and Apple Messages)

For messages sent via SMS or Apple messaging channels, Zelty processes only the metadata necessary to deliver the message and meet the technical requirements of each channel.

6. Data Retention

Messages undelivered via WhatsApp or Apple channels are deleted after approximately 30 days. SMS records are retained for up to 90 days for these purposes.

7. Data Security

Zelty protects personal information through encryption (end-to-end or TLS, depending on the channel), access controls, and regular security audits.

8. User Rights

Users may request access, correction, deletion, and portability of their personal data. Zelty provides clear options to request data deletion through the platform or by emailing legal@zelty.ai.

9. International Transfers

When personal information is transferred outside the user’s country of origin, Zelty adopts appropriate safeguards, including compliance with the General Data Protection Regulation (GDPR) principles when applicable.

10. Applicable Data Protection Law

Zelty Inc. is a Delaware corporation in the United States. However, the data protection law applicable to each user depends on their location and may include, among others, the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and Colombia’s Law 1581 of 2012, as applicable. This data protection section is independent of the governing law and jurisdiction clause contained in Zelty’s Terms of Service, which governs only contractual disputes and is subject to the laws of the State of Delaware.

11. Updates to This Policy

Zelty may update this Privacy Policy at any time. Material changes will be notified via the website or email and will take effect from the date of publication.

12. Contact Information and Data Deletion Requests

1. Introduction

Zelty Inc. ("Zelty," "we," or "our") is a corporation organized under the laws of the State of Delaware, United States. This Privacy Policy describes how Zelty collects, uses, stores, and protects the personal information of users of the Zelty platform (the "Service"), including information collected in connection with sending messages via SMS, WhatsApp, and Apple channels, as well as processing card payments. By using the Service, you agree to the practices described in this Policy.

2. Information We Collect

The information collected is used to: deliver and route messages via SMS, WhatsApp, and Apple channels; manage user accounts; monitor Service performance; provide technical support; and comply with applicable legal requirements.

4. Meta Partner Policy

To the extent the Service uses Meta messaging channels (e.g., WhatsApp Business), Zelty complies with Meta’s applicable partner policies, including data handling requirements that Meta imposes on platforms integrating with its services.

5. Other Messaging Channels (SMS and Apple Messages)

For messages sent via SMS or Apple messaging channels, Zelty processes only the metadata necessary to deliver the message and meet the technical requirements of each channel.

6. Data Retention

Messages undelivered via WhatsApp or Apple channels are deleted after approximately 30 days. SMS records are retained for up to 90 days for these purposes.

7. Data Security

Zelty protects personal information through encryption (end-to-end or TLS, depending on the channel), access controls, and regular security audits.

8. User Rights

Users may request access, correction, deletion, and portability of their personal data. Zelty provides clear options to request data deletion through the platform or by emailing legal@zelty.ai.

9. International Transfers

When personal information is transferred outside the user’s country of origin, Zelty adopts appropriate safeguards, including compliance with the General Data Protection Regulation (GDPR) principles when applicable.

10. Applicable Data Protection Law

Zelty Inc. is a Delaware corporation in the United States. However, the data protection law applicable to each user depends on their location and may include, among others, the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and Colombia’s Law 1581 of 2012, as applicable. This data protection section is independent of the governing law and jurisdiction clause contained in Zelty’s Terms of Service, which governs only contractual disputes and is subject to the laws of the State of Delaware.

11. Updates to This Policy

Zelty may update this Privacy Policy at any time. Material changes will be notified via the website or email and will take effect from the date of publication.

12. Contact Information and Data Deletion Requests